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The platform is rolling out a fresh option that enables them to cut down on the amount of AI-created videos appearing in their feeds. This step comes as the company announced that it currently hosts over 1 thousand million AI videos.

Trial and Implementation

The update is in a pilot phase over the coming weeks before a global rollout. This shift aligns with a rise in AI-generated material, spurred by recent AI video creators.

AI Content on Other Platforms

Studies have shown that nearly one in 10 of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A considerable share of this content is deemed low-quality AI content, a term for inferior, mass-produced content that is frequently absurd or dreamlike.

Our research shows that many people enjoy content made with AI tools, including digital art to informative clips, and we intend to give people the power to see more or less of that, according to their own preferences,” said a platform representative.

Scale of AI Content

The platform disclosed that there are currently over a billion videos on its network identified as made with AI. Overall, more than 100 mn videos are submitted to the platform each day, making clips made by AI a minor percentage of its complete catalog.

How to Adjust Settings

Viewers will be capable of reduce or increase the amount of artificial media they view by using the content preference setting in the application and choosing AI-made media. Additional categories that can already be adjusted under the setting encompass news, style, aesthetics, and dance.

Content Labeling and Policies

The platform’s rules mandate users to label lifelike AI-made content, and it bans malicious fake videos of celebrities or emergencies. Any believable artificial content that is not labeled can be deleted under its terms of service.

In addition, the platform will from now on attach an “AI-made” watermark to content made using its own AI tools, or detected by an cross-platform project for recognizing artificial media. This action is aimed to deter users from attempting to evade the tagging system.

Responsible AI Funding

TikTok is also launching a $2m awareness program for specialists and institutions to develop informative material about using AI responsibly. This program will support charitable organizations dedicated to training programming and robotics.

Content Safety Approach

The video-sharing app has supported its safety measures, following debate over intentions to cut jobs for a large number of safety staff in the United Kingdom. It is set to reduce hundreds of positions in its trust and safety division in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.

A company official stated that people-led review would still have a role, but automated tools can protect employees by removing the most distressing content before it is viewed by staff. TikTok announced a notable drop in shocking and graphic content handled by safety staff over the last 12 months due to the use of its AI tools.

“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is making a difference process content quickly.”